1-800 Contacts recently launched a new website, www.glasses.com, for existing and new customers to purchase prescription eyeglasses online. In addition to purchasing contact lenses online, customers will now have the opportunity to choose various styles and selections of single vision glasses, including 11 women’s frame brands and eight men’s frame brands. The company expects to add new frame styles and brands as the site progresses, as well as offering PALs (progressive lenses) in the future.
How will this affect the business aspect of Optometry for private practicing OD’s out there?
Understand that our profession is going through changes and that students must be active to make sure that Optometry moves in the right direction.
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